vAuto Conquest | Triple Threat

Campaign Development, Illustration

*Agency Project Completed at FARM, LLC

vAuto, an automotive tech company, had come to FARM looking for campaign ideas for their new car inventory solution, Conquest. One idea I had come up with while brainstorming was a triple threat, highlighting how Conquest uses insights in pricing, stocking and merchandising for dealers. One thing that had been thrown around was the three-headed dog Cerberus from Greek mythology, and for me it inspired imagery that was Greek amphora-inspired. I came up with a silhouetted drawing of the three-headed dog, added some distressing and paint splatters over it and then placed that over a bold, textured Conquest gold background. The typography selected has a bold, ink-like feel that was a good contrast to the standard brand font. This also inspired another possible image idea of a trophy done in the same silhouetted and distressed style, this time with three interlocking vAuto “V’s” cut out of it to push the triple threat message.