vAuto Conquest | New Car Demons

Campaign Development

*Agency Project Completed at FARM, LLC

vAuto, an automotive tech company, had come to FARM looking for campaign ideas for their new car inventory solution, Conquest. We came up with the idea of new car demons, that dealers shouldn’t be afraid of the new cars not selling on their lot and should use Conquest as the tool to get those cars sold. For the first idea I photoshopped a picture of a monster/demon actually working at a dealership near a dealer showing a couple a car. This pushed the overall message of living with and overcoming your “new car demons.” For the second concept, I came up with the idea of going off of old horror movie posters for the design and playing up the fear/beware angle off of that.