Theatre of Youth TOY for Tomorrow Campaign

Branding, Infographic, Animation, Digital

*Agency Project Completed at FARM, LLC

Theatre of Youth had come to FARM in the beginning of 2021 looking for a campaign to help them raise funds after the difficulties of the COVID-19 pandemic. We came up with the campaign name “TOY for Tomorrow” as a way of looking forward to and being hopeful for the future of the theatre. The TOY for Tomorrow lockup features the TOY logo spark and a magic wand integrated into the text, pushing that feeling of magic and wonder that the theatre inspires in its young patrons. We animated that lockup to further push the whimsical feeling, and is something they can use in emails and on their website to draw people in. We also created an appeal PDF, with info on why they need to raise funds while also sharing through stats and testimonials why they’re so important in the Buffalo community. We used bright colors and custom-made iconography to create an infographic look that draws viewers in and encourages them to keep reading through the piece. This campaign also expands into emails, the web space, and social posts. They were very happy with the work we did for them, and we were so happy to be able to help a company that does so much to instill creativity in the youth of our community. View the work below and check out the full campaign PDF here.