Circle Society Logo Animation

2D Animation, Motion Graphics, Logo Animation

*After Effects Animation

Something I always think of when animating a logo: how do I create motion design that perfectly captures the personality and message of the brand? This is an animation I completed in School of Motion’s Animation Bootcamp course. The artwork was provided by SOM, and I went into After Effects to animate the artwork. The main focus was to show the logo elements animating on screen, but doing it in such a way that affected all the surrounding design elements to get to the final logo reveal, all coming together to create a visually compelling synergy.

I paid a lot of attention to the surrounding design elements and how to animate them best to push the circular elements of the main logo. And I made sure that the main logo element, the 3D ball, pushed and controlled everything around it—like it’s the nucleus of the whole piece. Circle Society might not be a real company, but from the animation, you get the feeling that it’s something sleek, smart, and maybe even innovative. Definitely no squares allowed here.

I experimented a bit and created a looping version that could seamlessly play over and over again, and I created a single play version as well (you can see both below). The music track used is “Good News” by Dvir Silver from Pixabay.